The #1 Reason You Will Fail At Internet Marketing
People come and go in this business at lightening speed. Every day it seems there are thousands more giving it a go, which is great! The problem is, just like in the offline world, 95% of them will fail or give up saying that they can’t make any money.
Not too long ago, i was in the same spot. I got so frustrated with this business that I actually put up a website called isuckatinternetmarketing.com! It was my ranting and raving about how I am terrible at this business and how much I hated it and all the guru’s in it.
Looking back, it was kind of funny and stupid at the same time.
2 things turned it around for me though. The first was a phone call from across the world from Australia (I live in the US) from a guru named James Schramko. He talked to me about what I was doing, what to change and what to do going forward. I feel that I owe a lot to him for helping me get on the right path.
And what an incredible gesture on his part to call me at 2AM his time across the world to help me out. If there is ever a true gentleman, it’s him. Thanks James.
The second thing that turned it around for me, which if you don’t learn to harness it you WILL fail, is focus.
Now, I am about ADD as it gets. I own an offline business, a few online businesses, have 4 kids all under 8 years old, a wife, a dog, cat and a few fish. To say I have a few things going on is an understatement.
So, when I started online, I jumped around from one thing to the next, trying every new shiny thing that popped out of the woodwork. I was seduced by every sales letter promising that I could make $2,834.57 in 10 minutes if I just did “this” or “that.”
And I bought in and did “this” and “that” for a week or so then would jump to the next “answer” to make my riches. I swear I must have tried 100 different ways to make money online. You know how much money I made?
About $2,000 total.
You know how much I spent on books, courses, software, etc?
About $6,000 total!
Hmmm, not sure about you, but to me that looks like a business that won’t survive very long!
So, after I spoke to James, I decided to take a break for a few months. I shut off Internet Marketing and put it out of my head. I stopped going to any and all forums or blogs. I cancelled all my memberships except for one.
I simply shut it all off and spent more time with my family.
What I realized during my time off was that I was making it way too hard. Online business really is just like offline business.
In my offline business I provide way more value to my clients than they pay for and while we only do a few things, we do them extremely well – we overdeliver and focus on just a couple of things. I could not imagine how fast we would be out of business if we jumped around to one thing after another week after week!
Online is no different. Focus on one or two projects at a time and you will make money, I can virtually guarantee it.
Lack of focus on one method, strategy, niche or website, especially when you are starting out, will cause you to get frustrated and fail. Trust me, I’ve been there.
A question I get a lot is “OK great, I know I need to focus, but how do I know when to stop focusing on a certain niche or product?”
It’s a tough question because there are a lot of variables, but my rule of thumb is that if I get 100 click thrus to the merchant and I have no sales, something is wrong with my message, the vendor sales page or the product itself. It warrants further research.
If I get 200 click thrus and no sales, I usually move on to something else. I just ditch it and move on. It’s hard to do this, especially after you have worked so hard on that project. But its part of the business – you’ll have more misses than hits.
So, if you take one thing out of this post, it is to stay focused on your goals for a particular project and don’t get distracted. If you need to, stay out of forums and resist reading about all the “new” strategies.
Once you learn to harness the power of focus, the sky really is the limit to how much you can earn in this business!
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Nice stuff out there bro.
Make money online niche is really wide, i think the safest way for newbies to survive on the earliest stage is to do some cashcrate.com survey to make some cash.
It should generate enough fund to pay off the web hosting, domain name and maybe some tools or ppc coupon to kick start.
Yep, definitely. They can also write articles for others to make some quick cash. There are probably a million ways to make money online. That’s why it gets so hard to focus!