Cool Trick To Find The Golden Nugget High-Volume Keywords

April 20, 2010 · Posted in Keyword Research, SEO 

I am working on another video about getting your content ranked on the 1st page of Google and it will be some pretty cool, but often overlooked, stuff.

But I was thinking about this today – have you ever chosen your keywords, cranked out some content, and then gotten little, or no, traffic whatsoever – even if you are ranked on the 1st page?  And the best part is that Google told you that this low competition keyword had like 5,000 searches a month or something?

It’s happened to me more than a few times!  It’s frustrating at best, and all your hard work seems totally wasted.  Bottom line is that the Google search counts numbers (as well as any other keyword research software results) are often totally wrong!

Well, here’s a cool trick I learned from someone (not all my idea, but I can’t remember where I heard it) a while back that can help you weed out the losers on the front end.

1.  Sign up for a new Google Adwords account (if you already use PPC, get a different account for this because it will kill your CTR)

2.  Create a campaign using the keywords you want to test

3. Set up an Adgroup for each keyword

4.  Target your keywords only in [brackets] to get the exact matches, don’t worry about broad and phrase

5.  Set your bid price high so you ensure you get on the 1st page

6.  Write your ads completely different than what your target keyword is.  You do this so no one clicks on your ads.  For example, if your keyword is “learn bass guitar” your ad might be about “pink boa constrictor stretchpants” or something completely off the wall.

7.  Point it to your website so the relevancy is high.

8.  Check it in 24 hours to see how many impressions you got.

Doing this will give you a MUCH better idea of the actual search volume.

Now, a word of caution – be sure to check your account frequently to make sure people are not clicking your ads or you could get in trouble.  Odds are that no one will since you made the ads unrelated to your keywords, but it will make you sleep better if you check.

And another thing – BE SURE TO TURN OFF THE CONTENT NETWORK, only focus on Google search.

Try it and see what results you get, you could save yourself a ton of frustration and time targeting the wrong keywords.

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