How To Get Massive Free (and very close to free) Traffic – Part 2
If you are just coming here to this post, I am showing you a sample campaign, blow by blow. To start at the beginning, go HERE.
I’m excited about this post because I have been getting some FANTASTIC results with this process recently. The goal here is to absolutely splatter our content all over the place, creating tons and tons of backlinks to our site AND our content.
When it comes down to it, there are really only 2 things that matter in getting free traffic from organic listings – content and backlinks. Think about it like a huge spiderweb on content and links all coming back to the center of the web, which is our site.
And my approach is to pick my 1st keyword and do everything to dominate the 1st page of Google with that keyword. Then after I conquer that one, move on to the 2nd keyword, and so on. You can do it however you want, but I have found that if I focus my content on more than one keyword at a time, I end up not ranking for anything. Call me stupid, but I get too confused as to which
keyword I am creating content on or building links to if I try to focus on more than one at a time.
SO, choose whatever works for you, but I start off by picking one keyword and focusing on that one until I dominate, then move on to the next.
Here, in order, is what I do to dominate:
1. Now, to get things started I blast my site to about 400-600 Web directories. This puts a link in these directories back to my site. And they all don’t happen at once, they come in over time due to the nature of the approval process for most of these directories.
I use a new service to do this called Deep Linker Pro, by Josh Spaulding. If you don’t know Josh, he is an honest, stand-up IMer who stands behind everything he does 100%. Deep Linker Pro is a one time fee software program with free lifetime updates to the directory list and to the software. I HIGHLY recommend it if you can spare a few dollars.
Is it 100% necessary to buy this software? No, it’s not. Will it save you time getting backlinks? Yes, it will save you a ton of time.
***IMPORTANT – the only time, in my opinion, that you should pay for ANYTHING in internet marketing, is if 1) it fits into your goals and 2) it saves you time. By sticking to these 2 criteria, you will save yourself a ton of time and money by not buying every new guru “magic formula” that comes on the market. I will ONLY recommed products and services that fit these 2 criteria. If I don’t think it will help you in some fashion, or I don’t use it in my own business, I WILL NOT tell you to buy it just so I can make a few bucks.
2. I submit my article to www.Ezinearticles.com. We spoke about this in THIS POST so I won’t go over it again, but plain and simple, I submit it to Ezinearticles.
3. I take that article and submit it to Unique Article Wizard. Again, Unique Article Wizard is one of those services that saves me a TON of time distributing content and creating backlinks. Basically what it does is takes one of your articles, changes is it around into 100’s, if not 1,000’s of combinations and distributes it to 1,000’s of article directories, all on autopilot. It takes me about an hour of work and everything else is automated. It’s not cheap, but it is a fantastic service that has helped me rank on quite a few keywords.
4. I then come up with 3 alternate titles for my article so I have 3 of the same exact articles, but with 3 different titles.
5. I take these 3 articles with different titles and I submit one each to 3 different document sharing websites. The major document sharing websites I submit to are:
www.docstoc.com
www.scribd.com
www.calameo.com
If you are not familiar with these sites, you need to be. The things I like about them are 1) you can include anchor links anywhere in the document, 2) there is no approval process, 3) they get indexed VERY quickly, 4) they usually out rank EZA articles, Goarticles, articlesbase, Squidoo and Youtube and 5) you can add pictures to your article.
Here is an example of one I have up for this guitar campaign:
Looks way better than an Ezinearticle, huh?
There are other document sharing sites, like www.slideshare.com, www.authorstream.com, and www.yudu.com, and I am trying some of these out, but for now I simply use the 3 above. By the way, you’ll notice again that my name on the article above is not my name – I do this for anonymity.
6. Once these documents are published, I then take the URL’s of the documents and ping them at www.pingomatic.com. This let’s the search engines know that this information is out there.
7. I will then social bookmark these same URL’s. You can use a social bookmarking service like www.socialmarker.com, or you can even buy a service that will automatically submit to a bunch of social bookmark sites, but I have found that Digg works the best. I will typically submit my documents to the following:
www.digg.com
www.propeller.com
www.reddit.com
8. Next, I head over to www.html2rss.com and create an RSS feed out of my document URL’s. This is a pretty cool free service because it allows you to take a number of URL’s and create on RSS feed out of all of them. Then I take that RSS feed and submit it to the following RSS aggregators:
www.badrss.com
www.friendfeed.com
www.feedage.com
www.postrank.com
www.blogdigger.com
www.blogpulse.com
www.plazoo.com
http://publisher.yahoo.com/rss_guide/submit.php
There are tons of others, but I have gotten good results with these.
9. I then create high authority backlinks to 1) my site and 2) the document URL’s (at scribd, docstoc, etc.). I do this manually through a service that costs me $5 per month. With this service I get 30 very high PR sites that I can put my links on. It’s a very cheap price for the kind of link juice you get out of these. It’s called Easy Backlink Builder.
I will typically create 5 links to each of my documents and 5 to my niche site for my 1st keyword I am targeting.
10. As I build these links, I keep track of the URL’s for the profile pages where the links are by pasting them in a text document.
11. Next, I ping these URL’s one at a time at Pingomatic.com
12. Then I create another RSS feed at www.html2rss.com of these profile page URL’s and submit this RSS feed to the RSS aggregator sites listed above.
13. At this point my Ezinearticle submission should have been approved. Once it is, I social bookmark it at Digg.com, reddit.com and propeller.com. Then I create an RSS feed out of its URL and submit the feed to the RSS aggregators.
14. Finally, I let it simmer a few days. Google will naturally shuffle around. You may be on the 1st page one day, then nowhere to be found the next. I let this whole pot of stew simmer and then I check over the next few days to see where I am ranking for my keyword.
If I am nowhere close to ranking, then I will either 1) build more high PR links from Easy Backlink Builder to my site and my documents and/or 2) start the cycle over with a new article but the same keyword.
I will continue to pound Google with my content and links until most of my content shows up on Page 1 for my keyword. Eventually, if your competition is not too tough, you will dominate the 1st page.
***IMPORTANT – this is how I currently do it. I usually try out different things in addition to these steps, but these are the core things. For example, I may create a blogger blog pointed at my site, ot I may create a Squidoo lens (although I hate these!) pointing to my documents and my site. You have to flexible and try out new things because you generally can’t go wrong.
So, get to work on that first keyword and get ranked. We want to start getting some natural traffic in there and start getting some sales!
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Find The Cash Sucking Keywords That Will Bring You Loads Of Targeted Traffic! – PART 2
If you are just arriving here, this post is part of a series of posts where I show you, step-by-step, what I do to put together a profitable campaign. To start at the beginning, GO HERE.
OK, whew, that last post was a long one, and this one is kind of long too. But keyword research is soooo important to get right. It literally means the difference between making money or spending hours and hours making content that never gets looked at, which means all of your work will be wasted.
So, we have our spreadsheet with 10-20-30-however many keywords. If you find lots of good ones from the previous steps, great, use them. If you only have 5 or so though, go back and find more. Our goal here is to further narrow down our list to 5-10 keywords we will initially target.
I like to find 10 total, but then pick 5 to target. Once I saturate those 5, I evaluate and move on to the other 5, etc.
The first thing we need to do is fill in the columns we did in the previous steps with what we find out from Google. These steps explain how to do it for one keyword. Just go back through the steps for each keyword. Here’s what we do:
1. First do a search in Google with quotes around your search term. So, if I were searching for “jamorama review” I would type “jamorama review” into the search box with the quotes. Easy enough, huh? Make note of the total search results and enter that number in your “Quotes” column next to that keyword.
IMPORTANT**This is where most aspiring IM’ers make a major blunder – they are taught to only go after keywords with 5,000 or less results with a quote search. So, if they get more than 5,000 in this Step, they automatically discard the keyword as too competitive. Read on to Step 2 to see why they are WRONG…
2. Next, read THIS POST first on how Google lies to us. Hopefully after reading that post this makes sense, but basically you want to scroll all the way down to the bottom of page 1 of the search results from the search in Step 1.
At the bottom of the page, google lists out the results as 1 2 3 4 5 6 7 8 9 10. Click on the 10 to go to the 10th page of search results.
Do this over and over until you get to the last search result. You’ll be surprised to find that the last search result is much lower than what you found in Step 1.
Make note of the total search results after reaching the end and put this amount in the “Revised Quotes” column.
3. Next, we want to go back to the Google search box and type the keyphrase in as follows (using the Jamorama review example):
intitle:”jamorama review”
This will tell us how many pages have our keyphrase in the title.
BUT…
after you do this search, do what you did in Step 2 again (go to the very end of the search results). Record this result in the “Intitle” column.
4. This step is exactly the same as Step 3, except you want to type into the Search box the following:
intitle:”jamorama review” inanchor:”jamorama review”
Notice there is no space between the : and “, but there is a space between ” and inanchor. Again, this tells us how many pages are specifically optimizing for our keyphrase by putting it in the title and anchor text. Go to the end of the results and record what you find in the “Intitle/”Inanchor” column.
Now, let’s pause for a moment so I can explain something.
Ultimately, we should only be concerned with how strong the 1st 10 results are in Google when doing a normal search (ie without quotes or operators) because this is where we are trying to rank. So, are the above not important?
I have heard some say that Steps 1-4 don’t even matter because we should only be concerned with the first page results BUT, I like to look at both the results in Steps 1-4 and the Steps I outline next. This is because if I find that the 1st page results are weak competitors, but there are 300 pages optimized for my keyword, I may still have a tough time ranking. As a result, I like to look at a combination of the above Steps with the following Steps.
Ultimately, you have to do what you are comfortable with, this is simply
the way I do it and what has worked for me.
OK, on to Step 5:
5. In this Step, we are focusing ONLY on the 1st page results. So, first you want to do a search in Google for your keyword without quotes or operators – just a plain old Google search.
We are looking at the Page Rank of each of the results on the 1st page. If you are not familiar with Page Rank, it is basically how important, on a scale of 1-10, that Google thinks a website is. The higher the page rank, the more important in Googles eyes. You can read more about Page Rank HERE.
So, how do you determine each pages page rank? Well, in the previous post I mentioned SEObook.com. We want to go back there and download their SEOToolbar. You can find it at http://tools.seobook.com/
Once you download this, you will have a Page Rank bar in your toolbar. So, every time you go to a page, it will tell you automatically what the page rank for that page is.
So we want to go to each page in the top 10 results and write down what the page rank is for that site. When we get all of these, we add them up and divide by 10. This gives us the average page rank for our keyphrase.
ONE IMPORTANT THING**do not add into the results any results such as Ezinearticles, Goarticles, Articlesbase, Zimbio, Digg, or any other social type site. This is because their page rank could artificially inflate our average. AND, we can publish on these sites too. We are really looking for websites other than these types of sites.
So, if you look at the 1st page results and you have 8 “regular” old websites and 2 Ezinearticles, you would add up the page rank of the 8 sites and divide by 8 to get your average.
OK, almost done!!
6. In this last step, I simply scan the 1st page results we got in Step 5 for these social type sites. You can really do this step in conjunction with Step 5.
The reason for this is that if there are Ezinearticles or other sites like Digg on the 1st page results (WITHOUT quotes or operators), I know I have a really, really good shot at getting on the 1st page also because I can put content on these sites as well.
So, on my spreadsheet, I just make a notation that there are some of these social sites on page 1 and which sites they are.
You’ll go through these steps for each of your keywords. And by the way, there are software programs, like Micro Niche Finder, that will do the majority of these steps for you, but it’s nice to do it for free and I think it’s important to understand the steps involved.
How To Interpret What You Have
So, we have all these numbers in front of us and we need to pick the ones that we think we will have the best shot at ranking for. We want to start off by choosing 5 that we like.
IMPORTANT**I am going to give some guidelines below on what to look for, but the absolute most important thing to remember is that you have to not get frozen in choosing your keywords and determining which ones to target.
ALOT of people get frozen with fear at this point because they worry if they are doing it right or wrong…
DO NOT DO THIS, and don’t make it overly complicated. It’s not rocket science!
Pick what you think is best and get to work with your site and content (I’ll get into way more detail on this in a later post) because as you gain experience and confidence, you will start to know pretty quickly what you will be able to rank for and what you won’t be able to rank for. Just remember, keep moving forward.
OK, the guidelines I follow are as follows:
1. intitle/inanchor results below 20-25, the lower the better
2. Average page rank < 2-3
3. A social site on page 1 results
These are my “ultimate” guidelines, but I am flexible because I can’t always have my cake and eat it too. If you meet 1 & 2, but not 3, it’s probably fine. If you meet 2 & 3, but not 1, you’ll probably be OK.
I have ranked on page 1 for phrases with 200 intitle/inanchor and I have ranked when no social site is on page 1. These are simply guidelines. Again, choose what you think is best and move on to your site – you can’t sell anything if you don’t get some content up!
OK, this will keep you a little busy…my next post will be on getting our domain and setting up our site – and a cool tool I use that gets my affiliate sites up in literally minutes!
To your SUCCESS!
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Tools I Personally Use & Recommend
