Niche selection part 2 – further ways to find niches
Here is another video I did on finding niches and some of the approaches I use. These 2 ways focus some on brainstorming and some on starting with the product first (which I think is way easier). Hope you like it…
The Anatomy of a Campaign-Why Did I Choose This Niche?
If you are just starting at this post, start at the first “Anatomy of a Campaign” post for it to make sense. OR, go to the “Anatomy of a Post” dedicated page to see all the posts in chronological order.
You’re probably wondering why I chose the “learn to play guitar” niche? It’s actually a pretty simple answer. But first I have to confess that I have been looking at this niche for a few months now.
I had heard it mentioned by others a few months back and I researched it briefly back then.
I found out that there is a ton of search volume for it. And I have a guitar myself (which I bought and never learned how to play!) which I bought lessons for.
But just think about it this way – playing the guitar is cool. You can play along with your favorite songs, be in a band, and just generally have fun doing it.
But it aint easy, I can tell you that from first hand experience. Any one that gets a guitar, and A LOT of people do, NEEDS some type of instruction. You can’t just pick up a guitar and start playing (at least anything that sounds good!).
The thought process is usually like this – someone hears their favorite song and thinks, “man, I would love to be able to play that on guitar. That would be so cool.” They then go buy a guitar with no idea how to play it. They quickly realize they need some sort of lessons to learn even the basics.
At this point they have a couple options – they can get private instruction, they can buy a DVD or book, or they can go online and start learning immediately.
Private instruction is expensive and a book is a horrible way to learn guitar, trust me. A DVD is helpful, but you generally have to go to the store and get it or order it online and wait for delivery.
My thinking (and my research bears this out) is that a lot of people will go online to find on-demand videos so they have immediate access from any computer.
I also wanted to choose a niche that was wide and deep with A LOT of keyword opportunities. I have tried ultra-targeted niches in the past and have not had a lot of success.
I have come to the conclusion that you have to go after the BIG niches with A LOT of traffic to make money.
And they have to be niches that have proven to make money – don’t reinvent the wheel, just go with what works.
However, this does not mean you have to go after keywords like “learn guitar.” If you do, you’ll get buried and never make any money, it’s just too competitive.
But, if you drill down and find that, say, “learn how to play acoustic guitar online” has some healthy search volume and is not that competitive, you have a good shot at making some serious cash.
So, in summary:
1. Go after broad and deep niches that are already proven money makers and have a lot of search volume
2. Drill down the niche to smaller sub niches with longer-tail keywords. In the learn guitar niche, for example, you can drill down and focus on acoustic guitar, electric guitar, blues guitar, worship guitar, beginners guitar, etc. And once you start doing some keyword research, you’ll see there are a number of fantastic long-tail keywords.
Next up – How I do keyword research to find the money getting keywords. Don’t miss it because it is not what you’d expect (AND you can duplicate it in your research too!).
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